What is Artwork Bleed?

Banner stand graphic being trimmed
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If your background colour stops on the document edge and doesn't continue in the bleed area you may see a white edge after trimming. Imagine trimming the above example image to the outer crop, if your ruler was not 100% straight or you used too much pressure on the blade you may see a white edge.

Bleed basically makes trimming more accurate, ensuring your solid colour runs to the edge.
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